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35 YEARS & COUNTING (DOWN)

HUNTER COMMUNICATIONS’ HISTORY OF INNOVATION AND CREATIVITY IS TOLD THROUGH CLIENT SUCCESS STORIES

TO CELEBRATE ITS 35TH ANNIVERSARY, HUNTER COMMUNICATIONS IS COUNTING DOWN OUR 35 MOST SUCCESSFUL AND IMPORTANT PROJECTS IN A SERIES CALLED “35 SUCCESS STORIES FOR 35 YEARS.”

We’d like to share them with you by revealing them one at a time starting with #35 ultimately counting down to #1. This homepage shows all the success stories waiting to be unveiled. As the countdown progresses, each black and white panel below will change to color and be linked to its live success story.

Each success story will include information such as an overview of the situation or problem to be solved, what we did and our capabilities utilized from concept to completion including strategy, project elements, execution, results and final take-aways. Check out the selection criteria at the bottom of this page.

CRITERIA USED IN SELECTING 35 TOP SUCCESS STORIES

Hunter staff agreed on the following criteria prior to reviewing approximately 150 documented case studies in our portfolio:

  1. ROI. Did the project demonstrate measurable and span ROI?

  2. Objectives. Did the project meet the original objectives established by the client and Hunter Communications?

  3. Creative excellence. Was the project a first of its kind? Did it break new ground? Was the client’s story told in a new or novel way?

  4. Sales results. Did the project result in sales growth directly or indirectly through brand promotion?

  5. Customer/audience response. How effective was the project in gaining a desired response from client’s target audience and/or existing customers?

  6. Impact and longevity. What impact did the project have and for how long?