35 YEARS & COUNTING (DOWN)
HUNTER COMMUNICATIONS’ HISTORY OF MARKETING INNOVATION AND CREATIVITY IS TOLD THROUGH CLIENT SUCCESS STORIES COUNTING DOWN OUR TOP 35 PROJECTS OF ALL TIME.
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35 years. 35 top success stories. As a unique and informative way to commemorate the firm’s 35th anniversary, the staff at Hunter Communications created “35 for 35.” We’ve created thousands of marketing projects on behalf of a diverse client list that ranges from the world‘s best-known corporations and brands to non-profit and community organizations. It wasn’t easy, but we identified what we consider our all-time 35 top projects and their stories.
Each success story will include elements of traditional case histories such as an overview of the situation or problem to be solved, what we did and our capabilities utilized from concept to completion including strategy, project elements, execution, results and final take-aways. In many cases, we’ll dig deeper and include historical context, client comments, media coverage, photo albums, videos and behind-the-scenes anecdotes and fun facts.
CRITERIA USED IN SELECTING 35 TOP SUCCESS STORIES
Hunter staff agreed on the following criteria prior to reviewing approximately 150 documented case studies in our portfolio:
ROI. Did the project demonstrate measurable and span ROI?
Objectives. Did the project meet the original objectives established by the client and Hunter Communications?
Creative excellence. Was the project a first of its kind? Did it break new ground? Was the client’s story told in a new or novel way?
Sales results. Did the project result in sales growth directly or indirectly through brand promotion?
Customer/audience response. How effective was the project in gaining a desired response from client’s target audience and/or existing customers?
Impact and longevity. What impact did the project have and for how long?